Ad pros make several ads and spend a little money on each.
The ad platform figures out which ads work best.
Knowledge Management System
Everything you know or need to reference should be in one place.
Don't sleep on this.
You already know that fitness and dress can make the difference in any number of interactions.
Basements, garages, storage units—things get stashed to be forgotten.
Because you never see them.
Ever bought something only to find out later you already had one?
No folders. No hunting. No digging. Just look and know exactly where everything lives.
Every time you stop actual work to go chase information, you're bleeding time. Bleed enough time, you bleed deals.
And here's the part you already know but don't say out loud:
You're not disorganized. Your tools are.
You don't forget because you're sloppy. You forget because your work disappears the second you close a tab.
That's the difference.
"You made something that actually connects to my brain in a way that says 'I know where to put that thought.' My brain already knows where it needs to go and I gravitate to it."
—Matt Hert, Owner, Hert Agency
Read that again.
Most tools make you *file* information.
Opal lets you *place* information.
That feels like nothing...until you try it.
Then it ruins every other tool for you that you've ever used.
Whether you run a solo business, lead a small team, or consult for others, you live in a storm of conversations, notes, documents, and next steps.
Most of it's important, but most of it disappears the moment you close a tab.
Opal keeps every moving part of your world visible, connected, and right where your brain expects it to be.
If you're tired of saying "I know I saved that somewhere...", Opal is where that somewhere finally makes sense.
"It nails the one, must-have thing I need."
—Peter Schmitt, General Contractor
Take a note, write a doc, paste a link, store a checklist, capture a process, save a quote. You just create an "Item" directly on your workspace. No folder. No complex hierarchies. No drama.
Example: You've got a project named "Kitchen Remodel." You add all notes, material specs, cost breakdowns, and to-dos into that physical area of the grid.
Now your brain knows: "Kitchen Remodel is over here." This is how you remember physical things in real life. Opal gives you that same "I know where it is" feeling digitally.
Click any item to open it. Open 2. Open 5. As many your screen will fit. All in the same tab.
Compare contracts, drag and drop details between jobs, keep a checklist open while you're writing an estimate.
No tab chaos. No app-switching.
You can pan and zoom across the workspace, so at any point you can see:
That 15-second zoom and scan will jog your memory more effectively than any notification system you've ever used.
Because your eyes are smarter than a signal or a search bar.
Here's why Opal works when every other "knowledge system" you've tried ends up abandoned:
When something is always in your line of sight, even in the background, your brain keeps it "warm."
You don't have to obsess over it. You just know it exists.
Later, when you suddenly need it (client calls and asks "hey what did we say about that?")... boom, you recall it instantly.
That's the entire game.
Opal keeps important work visible long enough for your memory to lock onto it so when you need it, you don't search, you already know where it is.
That alone will save you hours every single week.
Short answer: No. Those tools hide.
Opal is built on a different assumption:
You think spatially, not alphabetically.
You don't say "Task #142 in Column 3."
You say, "It's at the top left corner on my desk."
Opal lets you see your digital world the same way you see your physical one: intuitively, spatially, and instantly recognizable.
And once you experience that, going back to lists, cards, and dashboards will feel like putting blinders on your brain.
Fair question.
This is not a trap platform. This is your command center.
I'm not throwing 10,000 random users at this and praying the server doesn't die. I'm bringing in operators. Owners. People who actually run work. People like you shape what gets built next:
You're not merely "signing up for a beta." You're claiming a permanent advantage before everyone else catches on. When this becomes normal, you'll already be dangerous with it.
For 20 years I've built, shipped, and fixed software and digital systems for companies that can't afford for things to break, including internal tools used by Microsoft teams and B2B platforms where failure costs real money.
So when I built Opal, I didn't build a "startup." What do I mean?
That means it has to last and it has to protect the people who trust it.
If you're running a business, your attention is already taxed. You need a workspace that keeps what matters in view and won't disappear when trends shift.
That's the promise. That's why Opal exists.
There's ONE thing most builders, founders, and operators eventually learn, but few admit:
No tool is perfect.
Many think they want infinite features, more options, more everything. But what they want most is clarity. That's why we always end up back at the simplest things, like pen and paper. Because simplicity works. It's fast, tangible, and honest.
But we need things digital. Content needs to move, to be shared, copied, reused, built on.
Opal was built to sit right in that middle ground. Not cluttered. Not minimal for the sake of minimal. Just human.
You will find limits here. That's okay. Because every system has limits. So it's not whether a system has limits, but which ones you're willing to live with.
Opal was built to blow open the one limit that keeps getting ignored: digital blind spot.
It's your content. I don't want you to feel locked into Opal. You'll be able to export all your content within any workspace.
iOS, Android, Windows, & Mac OS, but starting with mobile so notifications in Opal will have a greater impact.
I want to make sure this is done in a useful way beyond generative AI. I think the most important starting place is to integrate an AI transcription device that will populate your workspaces with notes/docs of your ideas as you speak into the device.
Opal is so beta there isn't yet a way to store collaborators or team members. You have to enter their email every time. Sorry. I just had to launch.
There are none yet. I'll be gathering feedback for what people want. You can only iframe-in other content, which often doesn't work with other knowledge management tools, but it does work with Google Docs.
These will be named, visual ornaments (fun images) that you can position on the grid in a workspace and then position your items nearby.
This will complete the idea of Opal acting as a mind palace.
Users should be able to drag a PDF (and potentially other documents, images, etc.) onto the grid and it appear as its own item type.
Opening the PDF would display a readable PDF. If it's an image, it would be viewable on the grid and could be opened to view a larger version.
Any document, note, or link (with block editor) should be exportable to PDF or HTML.
Current sharing options only allow the sharing of individual items with other Opal users.
I want to provide the option to teams of people to be able to access entire workspaces of content.
Select content on a web page or email, clip it, have it appear in a note or document in your inbox.
The web clipper will also have one-click creation of links and iframes of the URL of any page which will appear in your inbox.
We want to provide the ability for users have total peace of mind with End-To-End Encryption.
E2EE encrypts data locally on your device before transmitting (saving) to the database. The data is stored in an encrypted state. When data is downloaded (an item is opened), the data will be decrypted by your key (long password).
No. Most people start by adding their “active jobs,” “hot clients,” or “current initiatives.”
You'll feel the difference in under an hour when you stop chasing stuff.
Yes. You can share individual items with specific people and control what they can do (view, edit, etc.).
You don't have to “add them to a team” or pay for 5 extra seats just to show someone a thing.
Yes. You can turn a document into a public, read-only page and send them the link.
No login required.
You keep access to your data in read-only mode. You're not locked out of your own work.
You can request full purge if you want it gone.
There's a free tier to start using it.
Paid plans unlock more items, more workspaces, and more storage so you can scale when you're ready.
Because I'm protecting performance and focusing on people who actually run businesses, not tourists who play with apps and disappear.
If you're still reading, you're not a tourist.