Matt Hert owns Hert Agency, an insurance agency. Before Opal, he lost time hunting for notes he knew he had written, especially his networking notes. On his Opal desk he knows where each thought goes, and he says he can find things again even after weeks or months.

Anna Zhikhareva is a freelance experience designer at AZX Design. Switching between separate pages and tools made it hard to keep the holistic view of a project. In Opal she structured her project information on one visual desk without the cognitive overload, and she says there was no learning curve.